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About Us

This section tells you all about That Sale, we hope it answers the question "What do I get from That Sale?". If you do not find what you need to know about us here then feel free to Contact Us

At ThatSale.co.uk we are working to build the ultimate UK retail directory

  • We want to be able to tell you who is selling what and where
  • We want to find the best sales in the country and let you know about them
  • We want to tell you all about the niche specialist retailers near you as well as all the big guys
  • We want to be able to share with you the best and worst of UK retail, as reviewed by our members

As part of this ethos we want to list every retailer, brand*, outlet and sale that is taking place so that you can be confident that by coming here, you are able to see everything that we and our members know about.

This means that anything that we make from advertising or affiliation does not change our listings.

*We may place restrictions on in-house brands that are not sold by more than one retailer or retail group, this is so our members are not swamped with internal branding.

Visitors to That Sale are users who have not logged in

Don't worry, we know what it is like. You do not want to go handing out your details to every site that you visit. It is one of the reasons we only ask for three things when you do decide to Join Us.

  • A valid email address(to keep out the spammers)
  • A password (so only you can use your account)
  • A username (so you are more than a number)

It's ok if you are not a member, but we still love the fact that you are here and there is loads we can offer you.

We have a vast number of ways you can sort, filter and search our:

Sort and filter the listings for exactly what you are after. Find what you want, when you want it!

Sort Sales Listings by:

Date Added This will sort the list of current and future sales by the date they were added starting with the most recent.
Highest Rated This will sort the list of current and future sales by the average rating from our members starting with highest rated.*
Max Discount This will sort the list of current and future sales by the maximum discount on offer in the sale starting with the highest, where at least 10% of the items in the sale have that level of discount or better.*
End Date This will sort the list of current and future sales by the date the sale is ending, starting with the first sale to end. Not all end dates are final as some sales are extended.
Start Date This will sort the list of current and future sales by start date, starting with the sale that started first. We do not allow sales to be added with a start date in the past.
Avg Discount This will sort the list of current and future sales by the average of the discount on offer across all the items in the sale starting with the highest.*
No of Items This will sort the list of current and future sales by the number of items in the sale starting with the most.*
Cheapest Item This will sort the list of current and future sales by the cheapest item available in the sale starting with the cheapest.*
Name This will sort the list of current and future sales alphabetically by name
Lowest Rated This will sort the list of current and future sales by the average rating from our members starting with lowest rated.*
*Where the value is not available, the sales without are ranked at the bottom

Filter Sales Listings by:

Category All the sales on our site are marked with the categories they cover. We have over 300 categories at three different levels of detail to help you find exactly what you are after. Choosing a category means you will only see sales marked for that category or one of its more specific Sub-Categories. You can find out more about Categories on That Sale here.
Certified Only Certified sales are sales that we at That Sale have checked and we feel have nothing that is offensive to our users and that meets our content creation guidlines. Where possible we also check that the details shown are accurate. No payment to us or advertising spend will influence our certification process. This filter is turned on by default. You can find out more about Certification on That Sale here
Specialist Only We feel that you should be able to find real specialists when you want them. Specialist sales cover only one of our top level categories, or 5% or less of all the categories. The specialist tag is not a quality judgement about the products the retailers offer
Past Sales We keep a record of all sales even when they have ended, this allows you to check what you have just missed and we hope will allow us in future to predict when a sale might happen.

Advanced Sales Filters:

Price: Pre-Sale Price Given When someone has a sale it is nice to know what the price of the items were before the sale, by default we show all sales but if you turn this filter on you will only see sales where the pre-sale price is given.*
Price: RRP Given If you cannot know the pre-sale price then knowing the recommended retail price (RRP) can help, by default we show all sales but if you turn this filter on you will only see sales where the RRP is given.*
Availability: Online Turning on this filter will mean that you only see sales that are available online. (It will include sales that are available online and in-store)
Availability: In-Store Turning on this filter will mean that you only see sales that are available in-store. (It will include sales that are available online and in-store)
Type: Discount Choosing this filter means you will only see sales where the prices are discounted by a percentage or an amount.
Type: Multi-buy Choosing this filter means you will only see sales where buying one item reduces the price for other items.
Type: All Under Choosing this filter means you will only see sales where all the items in the sale are sold for less than a given value.
Type: Other Choosing this filter means you will only see sales that do not fit into the three categories above (Discount, Multi-Buy, All Under).
Outlet (Hide) Some sales can go on for a long time and look less like a sale and more like a factory outlet. You can see more about how we identify these by looking up Factory Outlet and Sale History. By default we include these sales
Code Required (Hide) Some sales (mostly online) require you to enter a code to get the sale price, we identify these sales and they can be filtered out of any results. By default we include these sales.
Voucher Required (Hide) Some sales (mostly in-store) require you to have a voucher to get the sale price, we identify these sales and they can be filtered out of any results. By default we include these sales.
*Where the value is not available, the sales without are ranked at the bottom

Sort Retailer Listings by:

Date Added This will sort the list of retailers by the date they were added starting with the most recent.
Highest Rated This will sort the list of current and future retailers by the average rating from our members starting with highest rated.*
Name This will sort the list of retailers alphabetically by name, this is the default setting
Lowest Rated This will sort the list of sales by the average rating from our members starting with lowest rated.*
*Where the value is not available, the retailers without are ranked at the bottom.

Filter Retailer Listings by:

Category All retailers are marked with the categories that they cover. We have over 300 categories at three different levels of detail to help you find exactly what you are after. Choosing a category means you will only see retailers marked for that category or one of its more specific Sub-Categories. You can find out more about Categories on That Sale here.
Certified Only Certified retailers are retailers that we at That Sale have checked and feel there is nothing that is offensive to our members or visitors and meet our content creation guidelines. Where possible we also check that the details shown are accurate. No payment to us or advertising spend will influence our certification process. This filter is turned on by default. You can find out more about Certification on That Sale here.
Specialist Only We feel that you should be able to find real specialists when you want them. Specialist retailers cover only one of our top level categories, or 5% or less of all the categories. The specialist tag is not a quality judgement about the products the retailers offer.
A - Z This filters by retailer name returning only retailers whose name start with the chosen character.

Search:

Search This will return a list of the items you have chosen (sales, retailers, brands, outlets) that match the search term you have given. Only alphanumeric characters are accepted and it does not search related items (i.e. a search of sales for a specific retailer's name will not return sales for that retailer). If you want to find all sales for a given retailer it is best to go to the details page for that retailer and look at the list of all sales from there.

For all the filters and sort settings we have chosen the default setting we feel gives our users the best experience, we retain the right to change these default filter settings as we see fit.

If you have registered with That Sale, you are a Member

There are a lot of great things about joining That Sale, so we have tried to make it as easy as possible to join. We only ask for three things when you do decide to Join Us.

  • A valid email (to keep out the spammers)
  • A password (so only you can use your account)
  • A username (so you are more than a number)

Great, now you are a member, so what else can you do?

  • Well of course you can still do everything our visitors can do
  • You can receive customised sale alerts sent to you email, you can set this up in your Account Page
  • You can personalise sales lists, detailed below
  • You can personalise retailer lists, detailed below
  • You can review any and all retailers, sales, brands* and outlets on the site
  • You can add your favourite retailers, sales, brands* and outlets to the site
  • You can maintain your content (retailers, sales, brands* and outlets) and identify any problems with any of the information that we have
*coming soon

Your Account

Your Categories Using the categories tab in your account, select the categories that you are interested in. Only content tagged with these categories will go in your alert. It will also help us make the best possible suggestions for you. If your suggestion list is empty it is because we only add new sales that have been added to the site after you set up the categories you are interested in.
Your Alerts: Content You can choose the content you get in alerts for retailers, sales, brands* and outlets. In all cases the content must be tagged with the categories you have chosen before you will see an alert for it.
Your Alerts: Frequency You can choose how often you get alerts: daily or weekly. Alerts will be sent early in the morning and include all new content that meets your category and content type since your last alert that meets your category and content type choices. For more information on content types Click Here.
Filters You can apply filters to the alerts and suggestions you receive. Currently you can filter so you only see certified or specialist content. For more detail on what constitutes Certified Click Here. For more information on what constitutes specialist Click Here.
Account Details You are able to manage your account from here, change the email address (you will need to verify it), your display name (needs to be unique) and your password.
Lost Password Should you lose your password you are able to reset it from here, a temporary password will be emailed to you.
*Coming Soon

Personalised Sales Lists:

Once you have logged in you will see a variety of options under the sales dropdown at the top of each page.

Suggested Sales We will suggest newly added sales to you based on the categories you have selected in your account.
Your Live Sales This will list all current or future sales that are live (published) and that you are responsible for. To understand more about what we mean by live click here. To understand more about the sales you are responsible for click here.
Unpublished Sales This will list all current or future sales that are unpublished (not live) and that you are responsible for. To understand more about what we mean by unpublished click here. To understand more about the sales you are responsible for click here.

Member Retailer Links:

Once you have logged in you will see a variety of options under the retailer dropdown at the top of each page.

Suggested Retailers Based on the categories you have selected in your account we will suggest retailers added since you selected your categories matching the choices you have made. If the list is empty it is because we only list new retailers that have been added to the site after you set up the categories in which you are interested..
Add New Retailer This link allows you to add your favourite retailers to the the website, to understand more about adding a new retailer click here
Your Live Retailers This will list all retailers that are live (published) and that you are responsible for. To understand more about what we mean by live click here. To understand more about the retailers you are responsible for click here.
Unpublished Retailers This will list all retailers that are unpublished (not live) and that you are responsible for. To understand more about what we mean by unpublished click here. To understand more about the retailers you are responsible for click here.

Add and Maintain Content on the site:

Add Retailer All members are able to add retailers to the site, to understand more about the process of adding and maintaining retailers click here
Add Sale Unless a retailer has been "locked" any member can add a sale to a retailer, to understand more about the process of adding and maintaining sales and what we mean by "locked" click here
Add Review All members can review any retailer, sale, brand* or outlet, to understand more about the process of adding and maintaining reviews click here
Report Problem All members can report a problem with any retailer, sale, brand* or outlet or review, to understand more about the process of reporting a problem click here
*Coming Soon

Retailers get the best possible exposure for your sales and outlets for free

If you own or work for a company that sells something physical* then you are exactly the kind of person we want to work with.

We want to help you promote your Retailer as much as possible by making sure that as many people as possible know:

  • What you sell
  • Where you sell it
  • What promotions you have on

We have two different ways of working with retailers:

Affiliated Retailers
  • We will upload and maintain your Retailer Entry
  • We will upload all sales that meet our criteria and we are informed about
  • We will upload all outlets on receipt of the required information
  • We will not show adverts next to your content (coming soon)
  • We will not show "suggested content like this" next to your content
  • We do not expect you to mention us on your website
Non-Affiliated Retailers
  • Free business listing (we will check the entry)
  • Free outlet listing (we will check the entry)
  • Free sale listing, sales that meet our criteria (we will check the entry)
  • Adverts may be shown next to your content
  • We may show "suggested content like this" next to your content
  • To promote your sales, we generate a choice of links you can add to your website that link directly to your listing.
  • Affiliation status does not affect the ranking of any content on our site

You can do everything that our users do and more.

If your company or shop is not yet listed then register with us today. and add your retailer to our directory. We will list it, any outlets and any sales you have at no cost to you.

Select the categories that best fit with your retailer, to see the guidelines on categorisation click here

If somebody else has already added you to our retailer list then you can take control of your entry by registering with us using an email address that we can verify belongs to your company, going to the details page for your retailer and selecting "Claim Official Representative Status" under the "Other" tab.

For more details on adding a retailer to That Sale click here.

Once your retailer is added it should be quick and easy to add your sales and allow us to let our members and visitors know about your sale.

We promote all new high quality content entries*** (retailers, sales, brands** and outlets) by placing them in member's suggested list when they meet that members criteria, in our daily and weekly email alerts and on both our Twitter account and our Facebook Page. There is no charge for this and we will not take payment for promoting something that we do not feel is important to our members.

If we find you are a high quality contributor to our community, always being the first to put up sales for your retailer then we will invite you to "lock" that retailer so only you can add new sales, brands* or outlets to it.

If we find you are a high quality contributor to our community, we will look to share anonymised data about similar sales to yours so you can be alerted to discounting in areas that you target*

* That Sale will not promote conveniance food and drink, snacks, restuarants or take-aways
** Coming Soon
*** We cannot promote content that is forbidden by our advertisers' terms and conditions (Gambling and adult related content are examples of this).

Do you have an affiliate link for a UK retailer?

We have no problem with our members adding affiliate links that make them money to our site, in fact we welcome it.

As long as you follow a few simple guidelines that make things fair for everyone we will promote your entry and your affiliate link as if it was one of our own.**

You can use your affiliate link every time you add:

  • a Sale
  • an Outlet

You can also mark it as an affiliate link so that the creator of the retailer is not able to alter the link you have provided.

Retailers and brands* will be linked to multiple sales and outlets so you may not use your affiliate link for them.

We will decide which sales and outlet entries to certify and promote. Our decision will be based on a combination of the first entry added for a given retailer and the best entry content. Once we have certified or published an entry we will not accept another entry for the same content. To understand what we mean by best content see our Adding Content Guidlines.

* Coming Soon
** When we show content that does not have a That Sale affiliate link we may also show suggestions for similar content on That Sale. We will not do this for content where That Sale has an affiliate link.

Our Audience wants to spend, and we know what they want to spend on!

We are in the fortunate position of being able to offer Advertisers targeted advertising slots knowing that our audience are looking to shop, and which of over 300 categories they are looking to spend their money on.

If a user is looking for shops in a specific location, we can also tell you where they are looking to spend*.

We will never share our users' personal information, but we can confidently offer advertising space for a given category and location and we know that our users have money and are in the mood to shop.

To advertise on That Sale, choose us using site-targeted campaigns with Google or Contact Us directly.

* Coming Soon

Looking for High Level Retail Data?

We believe that there is value to our members in collecting high level data about the trends in UK Retail, we will be sharing this data with members who are key contributors.

For Example:

  • Who is selling what, where?
  • What retailers are opening and closing and what are they selling?
  • What is being discounted and by whom?

That Sale may also look to make it available to Data Analysts provided it is a by-product of the services we provide to our members and does not impact on their experience.

We will not share any of our members personal details.

For any specific enquires Contact Us directly.